What is Motilal Oswal?
- Motilal Oswal Financial Services Ltd. (MOFSL) is one of India’s oldest and most respected financial service companies. It offers a wide range of services including stock broking, investment advisory, wealth management, asset management (mutual funds), private equity, housing finance, and insurance.
- Think of Motilal Oswal as a one-stop shop for anyone looking to grow their money in a smart and strategic way.
How it Started – The History
- The company was founded in 1987 by Motilal Oswal and Raamdeo Agrawal.
- What began as a small sub-broking firm in Mumbai is now a diversified financial powerhouse with a presence in over 500 cities and towns in India.
- It was created to make stock market investing easier and more accessible for Indian citizens at a time when most people were afraid of or unfamiliar with financial markets.
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What Services Does Motilal Oswal Provide?
Motilal Oswal offers almost every major financial product under one roof:
1. Stock Broking
- You can buy and sell shares of companies.
- Both beginners and advanced traders can use their platforms like MO Trader and MO Investor.
- Intraday trading is free for life, and delivery charges are 0.20%.
2. Mutual Funds
- Access to both Motilal Oswal’s in-house mutual funds and other fund houses.
- Includes SIPs (Systematic Investment Plans) and lump-sum investments.
3. Wealth Management
- Advisory services for high-net-worth individuals (HNIs).
- Custom investment strategies and portfolio management.
4. Portfolio Management Services (PMS)
- Aimed at people who want professional fund managers to handle their investments.
- Known for value investing strategies like “Next Trillion Dollar Opportunity”.
5. Research and Advisory
- The company has a strong focus on research.
- Publishes over 80,000+ research reports across 45 sectors and 250+ companies.
6. Investment Banking
- Helps businesses raise capital through IPOs or private placements.
7. Home Finance
- Loans for home buyers through their subsidiary Motilal Oswal Home Finance.
8. Insurance
- Offers life and general insurance products.
- You can buy and sell shares of companies.
Technology & Platforms
Motilal Oswal offers both mobile apps and web trading terminals:
- MO Investor App: Made for long-term investors. Simple, user-friendly.
- MO Trader App: For advanced traders with features like charting, algo orders, basket trading.
- Desktop Terminal: High-speed trading for pro users.
They also offer AI-based financial advisory, robo advisory, and digital onboarding features for KYC.
- MO Investor App: Made for long-term investors. Simple, user-friendly.
Revenue, Clients & Reach (as of 2025)
- Over 1 million active clients.
- Present in 500+ cities across India.
- FY 2023–24 revenue: ₹5,333 crore, Net profit: ₹1,391 crore.
- Assets Under Management (AUM) across products: Over ₹2.2 lakh crore.
Why Do People Choose Motilal Oswal?
Here’s why Motilal Oswal continues to attract new users and retain old ones:
Trust & Legacy
- With over 35+ years in the industry, it’s a name people trust.
Strong Research Support
- Their investment calls and research reports are considered top-notch in the industry.
All-in-One Platform
- From mutual funds to PMS to stock broking and even loans—everything under one brand.
Professional Management
- PMS and Wealth Management services are ideal for people who don’t have time to manage money themselves.
Free Intraday Trades
- Helps active traders save money.
Compared to Other Brokers (Zerodha, Upstox, Angel One, etc.)
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Real User Reviews (2025 Snapshot)
- Pros:
- Great for people who want both manual and advisory-based investing.
- Suitable for HNIs due to PMS and wealth services.
- Strong research makes it ideal for semi-serious to serious investors.
- Great for people who want both manual and advisory-based investing.
- Cons:
- Charges are slightly higher than discount brokers like Zerodha.
- Some users find the user interface less modern compared to newer players.
- Limited appeal for absolute beginners who just want to trade at zero cost.
- Charges are slightly higher than discount brokers like Zerodha.
Latest Updates (2024–2025)
- Expanded PMS offerings with new thematic portfolios (e.g., AI, Green Energy, Tech-led India).
- Launched upgraded MO Trader 2.0 app with faster order execution and real-time analysis.
- Announced tie-ups with international investment platforms to allow global equity exposure.
- Rolled out voice-assisted trading through their app.
- Partnered with fintech startups to improve user onboarding and loan disbursement.
- Expanded PMS offerings with new thematic portfolios (e.g., AI, Green Energy, Tech-led India).
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