What is Groww?
Groww is an online investment platform from India that makes it easy for anyone to invest in mutual funds, stocks, IPOs, F&O, ETFs, digital gold, and more, all from a mobile app or website.
It was launched in 2017 by former Flipkart employees Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal. Their goal was simple: to make investing easy, transparent, and accessible—especially for beginners.
Today, Groww is one of India’s most popular stockbrokers, with over 13 million active investors and a clean, beginner-friendly app.
What Makes Groww Special?
- Zero commission on mutual fund investments.
- Simple interface – easy for anyone to understand.
- No paperwork – invest using just your Aadhaar and PAN.
- Everything in one app – from mutual funds to stocks, F&O, gold, and even US stocks.
Available in multiple Indian languages.
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Groww Products – Easy Explanation
1. Mutual Funds
Groww started as a platform to invest in direct mutual funds. These are investment plans where your money is managed by professionals. You can start a SIP (Systematic Investment Plan) with as little as ₹100.
Benefits:
- No commission (more returns).
- Track performance in real time.
- Easy SIP pause, increase, or stop options.
2. Stocks
You can buy and sell shares of companies listed on NSE and BSE directly from the Groww app.
Features:
- Charts, graphs, screeners.
- Create watchlists.
- See real-time prices.
- Simple brokerage: ₹20 or 0.05% per trade (whichever is lower).
3. Futures and Options (F&O)
Groww also allows F&O trading for experienced traders. F&O are contracts to buy or sell stocks in the future.
Best for: Users with good market knowledge.
- Margin trading available.
- Includes tools like stop-loss and bracket orders.
- Flat ₹20 per trade fee.
4. IPOs (Initial Public Offerings)
You can apply for IPOs directly through Groww.
How it works:
- Browse upcoming IPOs.
- Apply with UPI.
- Track allotment status in the app.
5. US Stocks
Groww gives access to international stock markets like the NASDAQ and NYSE. You can invest in big names like Apple, Google, Amazon, and Tesla.
Highlights:
- Start with as little as $1.
- Fractional investing allowed.
- Simple currency conversion and funding process.
6. Digital Gold
If you prefer gold but don’t want to store it physically, Groww lets you invest in 24K pure digital gold, which can be converted to real gold later.
7. ETFs (Exchange Traded Funds)
These are like mutual funds but traded like stocks. Groww offers ETFs for sectors like banking, gold, Nifty 50, and more.
8. Fixed Deposits (FDs)
Groww now offers bank fixed deposits with competitive interest rates, without going to a physical bank. Good for people who want safe returns.
9. NPS (National Pension System)
Groww supports NPS, a government-backed pension scheme. You can create a retirement fund while getting extra tax benefits.
10. Demat Account for Mutual Funds
In 2025, Groww introduced demat support for mutual funds. Now, your fund investments can be held in a demat form, just like stocks. This makes it easier to pledge, transfer, or track everything in one place.
Extra Features
- Tax Reports: Auto-generated capital gain reports.
- Investment Calculator: Estimate your future returns.
- Multilingual Support: Available in English, Hindi, Tamil, Telugu, etc.
- Learning Section: Blogs, videos, and articles to help new investors.
How to Get Started on Groww
- Download the App from Google Play or Apple Store.
- Sign up with your email and mobile.
- Complete KYC using PAN, Aadhaar, and a selfie.
- Link Bank Account for fund transfer.
- Start investing – mutual funds, stocks, gold, etc.
Why People Like Groww
- User-friendly design.
- Very low or zero fees.
- Everything in one place.
- Great for beginners and young investors.
- Safe and regulated by SEBI and AMFI.
Things to Keep in Mind
- Not all mutual fund returns are guaranteed.
- Stock and F&O trading involves risk – learn first.
- Some users have reported technical issues during peak times.
- Customer support can sometimes be slow during heavy demand.
Origin & Early Days
- Founded in 2016, Groww started as a mutual fund investment platform by ex‑Flipkart team members Lalit Keshre, Harsh Jain, Neeraj Singh and Ishan Bansal—with the mission to make investing super simple and commission‑free. It officially launched in 2017, and joined Y Combinator in 2018 ([turn0search30]).
- At launch, Groww focused just on zero‑fee direct mutual funds, but user trust and viral growth helped it expand quickly.
Product Expansion & Growth Trajectory
By 2020–2021, Groww had added:
- Stock trading (NSE, BSE),
- Futures & Options (F&O),
- ETFs, digital gold, US equities,
- IPOs, NPS, fixed deposits and more—all in one app ([turn0search7], [turn0search30]).
By FY25, active clients surged nearly 36% to 13 million, making Groww India’s largest broker by user base—surpassing even Zerodha ([turn0search4], [turn0search6]).
Financial Highlights & Expansion Moves
- In FY25, Groww’s net profit jumped to ₹1,819 crore on revenue of ₹4,056 crore—a threefold increase from FY24—boosted by strong growth across investing and financial services ([turn0search5]).
- It raised $200 million at a $7 billion valuation in spring 2025, led by GIC and existing investors Iconiq Capital ([turn0search5]).
- Ahead of its IPO plans, Groww acquired Indiabulls AMC, which helped boost its mutual fund AUM sixfold to nearly ₹2,000 crore by May 2025 ([turn0news16]).
- It also signed a $150 million cash deal for Fisdom, a wealth-tech platform—to expand into advisory and wealth management services ([turn0news19]).
What Groww Offers Today
- Direct mutual funds (5,000+ schemes), completely commission‑free via SIP or lump sum.
- Stock trading with simple brokerage (₹20 max per trade or 0.1%), plus screeners, charts and watchlists.
- Derivatives trading (F&O) with stop-loss, bracket, AMO orders, trading tools, and intraday.
- IPO applications through UPI, ETFs, fixed deposits, digital gold, NPS, and support for US stocks investing, including fractional shares ([turn0search7]).
- New demat support for mutual funds, enabling unified tracking, easier pledging, and portfolio consolidation in one view ([turn0news13]).
- Offers multilingual support in Hindi, Tamil, Bengali, etc., and user education content and investment guidance inside the app ([turn0search7]).
User Experience & Feedback
What users like:
- Clean, intuitive UI perfect for beginners.
- Seamless onboarding using PAN, Aadhaar, photo and selfie—no paperwork.
- Helpful tools: risk indicators, SIP pause/resume, mutual fund comparators, tax-report generation ([turn0search7]).
What users complain about:
- Multiple tech glitches—especially login failures, order execution issues, and demat display errors impacting trades on peak days ([turn0search0], [turn0search3], [turn0search9]).
- A big outage on January 23, 2024, disrupted trading—Groww later settled with SEBI for ₹34.12 lakh over data logging and service failures during that event ([turn0search1], [turn0search8]).
- Some Reddit users reported duplicate orders, intraday loss triggers not exiting, missing stop-loss execution, and slow refunds in certain cases ([turn0reddit18], [turn0reddit20]).
- Auto‑refund of unused wallet balances per SEBI rules sometimes fails due to incorrect bank info ([turn0reddit17]).
- User-friendly design.
Key Strengths & 🤔 Limitations
- Strengths
- Massive user growth—largest retail broker by active clients.
- Strong earnings (₹1,819 cr profit in FY25) and high valuation ($7B).
- All-in-one investment app with simple, free access to diverse products.
- Retail-first features like demat for funds, fractional US stocks, multilingual UI, and educational support.
- 🤔 Limitations
- Occasional app instability and customer support lag.
- Technical glitches led to regulatory settlement.
- No built-in advisory support yet—advisory entry depends on integrating Fisdom going forward ([turn0news19]).
- Some backend finance features (like refunds) need improvement per user feedback.
Latest Highlights
- Groww’s IPO filing with SEBI in mid‑2025 valued at ₹8,500 crore (~$7–8B), making it one of India’s largest fintech IPOs ([turn0news14], [turn0news15]).
- New product launches: Groww Mutual Fund launched BSE Power-based passive ETFs, helping users invest in India’s power sector with low cost ([turn0news12]).
- Demat rollout for mutual funds announced Jul 2025, adding transparency and ease to fund holding and pledging ([turn0news13]).
Groww is like the “Google of investing” for India. It’s clean, fast, and lets you invest in almost everything—from stocks and mutual funds to gold and US shares.
Whether you’re saving for your future, learning about the market, or building long-term wealth, Groww gives you the tools you need—with zero confusion.
- Groww’s IPO filing with SEBI in mid‑2025 valued at ₹8,500 crore (~$7–8B), making it one of India’s largest fintech IPOs ([turn0news14], [turn0news15]).
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